CVS: ”Flu Shot Flex”
TV/SOCIAL/ACTIVATION/SWEEPSTAKES
People don’t want to get their flu shot. But we helped CVS administer more flu shots than any time in its history using one simple technique: a triple pun. Because CVS proudly offers (bragging flex) walk-ins or online appointments (schedule flex) for you to get poked with the vaccine (arm flex). Triple pun success!
CREDITS
CD: Tom Weingard, Anthony Chelette
ACD: Amanda Green, Dahee Song
Director: Gemma Lee (Harbor)
Social videos highlighted the particulars about how, when and for how much people could get their flu shots.
We also gave college football fans extra incentive to get their flu shots before the season (football AND flu). Anyone who scheduled a shot was entered to win tickets to a game.
